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Automate Luma with AI Agents.

Automate event marketing and scheduling with Luma and AI workers. Use Toolhouse to drive registrations, streamline follow-up, and reduce manual event operations.

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Your Luma AI Worker

Luma AI Worker

Active

You: Review everyone who registered for our upcoming product demo in Luma, score attendees by ICP fit using title and company size, and draft personalized follow-up for the top prospects before the event.

Scanning Luma registrations and attendee fields...

Ranking registrants by buying intent and fit...

28 high-fit registrants prioritized for outreach.

Top attendees were grouped by sales priority and personalized pre-event outreach was prepared for each segment. Your team can now focus on the registrants most likely to...

28Qualified leads

28Outreach drafts ready

6 hoursBeforeto9 minWith Toolhouse

Use cases

Top Luma automation use cases

Use case 1

Capture and qualify event leads

Toolhouse AI workers can use Luma to turn event registrations into structured lead generation workflows. Workers can collect signup details, identify high-fit attendees, and route the right contacts into sales or nurture sequences automatically. This helps teams respond faster to event interest and get more value from every registration. It also reduces the manual work of reviewing attendee lists one by one.

Your Luma AI Worker

Luma AI Worker

Active

You: Send reminder workflows for tomorrow's webinar, tailor the message for new registrants versus repeat attendees, and flag anyone likely to no-show based on past attendance behavior.

Checking registration timing and prior attendance patterns...

Preparing segmented reminders for each attendee group...

Projected no-shows reduced before the webinar.

Reminder messages were organized by attendee segment and higher-risk no-show registrants were flagged for stronger follow-up. This gives your team a simple way to improv...

17Attendees at risk flagged

146Reminder messages prepared

4 hoursBeforeto7 minWith Toolhouse

Use case 2

Automate attendee follow-up

Event follow-up often breaks when teams rely on spreadsheets and delayed outreach. With Luma in the workflow, AI workers can send post-event messages, summarize attendance context, and trigger the next best action for each contact. That helps marketing, community, and sales teams keep conversations moving after webinars, demos, and in-person events. Better follow-up leads to stronger engagement and more pipeline.

Your Luma AI Worker

Luma AI Worker

Active

You: After our founder AMA ends, summarize attendee engagement from Luma, separate hot prospects from community members, and create follow-up recommendations for sales and marketing.

Analyzing attendance and engagement signals...

Sorting attendees into sales, nurture, and community paths...

19 sales-ready attendees identified post-event.

Attendee follow-up was split into clear next steps for sales and marketing based on engagement level and audience type. Instead of one generic post-event email, your tea...

19Sales-ready attendees

3Follow-up paths created

1 business dayBeforeto11 minWith Toolhouse

Use case 3

Reduce no-shows with reminders

Reminder workflows are one of the simplest ways to improve event performance. AI workers can use Luma registration and scheduling data to send timely reminders, share updated event information, and prompt attendees before the session starts. This reduces no-show rates without adding repetitive campaign work for the team. It is a high-ROI automation for any business running recurring events.

Your Luma AI Worker

Luma AI Worker

Active

You: Build a weekly performance summary across all Luma events this month, show registrations, attendance rate, and which event topics are driving the most sales conversations.

Compiling registrations and attendance across recent Luma events...

Comparing event topics against sales follow-up outcomes...

Event pipeline trends surfaced across 6 sessions.

A clear event performance summary was prepared showing which sessions are producing the strongest attendance and the most valuable downstream sales activity. This helps...

6Events analyzed

41Sales conversations attributed

2 daysBeforeto14 minWith Toolhouse

Use case 4

Route high-intent attendees to sales

Not every attendee should be handled the same way. Toolhouse can build AI workers that identify high-intent Luma registrants based on role, company, event behavior, or follow-up responses, then route those contacts to the right sales workflow. This helps revenue teams prioritize outreach and book more meetings from event activity. It turns event operations into a more efficient pipeline engine.

Your Luma AI Worker

Luma AI Worker

Active

You: Automate event marketing and scheduling with Luma and AI workers. Use Toolhouse to drive registrations, streamline follow-up, and reduce manual event operations.

Reading workflow context...

Preparing the next best action...

Route high-intent attendees to sales

Not every attendee should be handled the same way. Toolhouse can build AI workers that identify high-intent Luma registrants based on role, company, event behavior, or f...

-Tasks handled

-Actions ready

manualBeforetominutesWith Toolhouse

Use case 5

Report on event pipeline impact

Leaders need to know whether events are driving business results, not just signups. AI workers can summarize Luma activity into reporting on registrations, attendance trends, follow-up completion, and downstream pipeline contribution. That gives teams a clearer view of which event workflows are working and where automation can improve conversion. Better reporting makes event marketing easier to scale.

Your Luma AI Worker

Luma AI Worker

Active

You: Automate event marketing and scheduling with Luma and AI workers. Use Toolhouse to drive registrations, streamline follow-up, and reduce manual event operations.

Reading workflow context...

Preparing the next best action...

Report on event pipeline impact

Leaders need to know whether events are driving business results, not just signups. AI workers can summarize Luma activity into reporting on registrations, attendance tr...

-Tasks handled

-Actions ready

manualBeforetominutesWith Toolhouse

Testimonials

What our customers say

1,000,000+ agents· 15,000+ teams· 1,000+ integrations· Start for free

“We built in record time what would have taken weeks otherwise! I can honestly say that without Toolhouse, our team would have been spending much MUCH more time delivering AI features in the products we're building.”

Marcos Ocón

COO @ Develative (Developer Agency)

EngineeringSince 2025

“I built an agent that qualifies my leads and books calls automatically. No developer, no agency. It paid for itself in the first week.”

Andrew Njoo

Founder @ Stack2Sale

MarketingSince 2025

“Our team of 12 was drowning in repetitive tasks. We described what we needed and the agent just worked. We didn't write a single line of code.”

Kristian Freeman

Manager @ Large Engineering Company

InfrastructureSince 2025

Pricing

Simple, transparent pricing

Start free, scale as you grow. No hidden fees, no surprises.

Business

$500/month

Includes FREE unlimited tokens

Credits / month25,000
Workers50
Log retention30 days
Worker email inboxIncluded
OnboardingIncluded
Organizations—
Account engineer—
SupportSlack, Email

Start now →

No credit card needed

For scaling businesses

Business Max

$1,200/month

Includes FREE unlimited tokens

Credits / month80,000
Workers500
Log retention1 year
Worker email inboxIncluded
OnboardingIncluded
OrganizationsIncluded
Account engineerOn demand
SupportPriority (Slack, Email, Phone)

Start now →

No credit card needed

For larger companies

Enterprise

Custom

For scaling needs

Credits / monthVolume pricing
WorkersUnlimited
Log retentionCustom
Worker email inboxIncluded
OnboardingIncluded
OrganizationsIncluded
Account engineerNamed
SupportCustom

Talk to sales →

14-day free trial on all plans · cancel anytime

FAQ

Using Luma with AI workers

Common questions about Luma automation with AI workers.

How can Toolhouse automate Luma workflows?

Toolhouse lets you build AI workers that use Luma to automate event registration follow-up, attendee reminders, lead routing, scheduling coordination, and event reporting. This helps teams reduce manual event operations and improve conversion from registrations to revenue.

Is Luma a good fit for lead generation automation?

Yes. Luma is a strong fit for lead generation automation because event registrations and attendance signals can be turned into sales outreach, nurture workflows, and pipeline reporting with less manual work.

What teams benefit from Luma workflow automation?

Marketing, sales, community, and operations teams benefit most because they can automate scheduling, outreach, follow-up, and reporting around webinars, demos, and live events.

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