Build the future of sales with us.

This is not a typical SDR or AE role. You will be part of the extended founding team, driving growth through new customers, sharper processes, and product influence.

What you are driving forward

As a Founding Sales Lead, you will be at the forefront, gaining firsthand insight into the concerns of sales managers and CEOs. You will also be a customer yourself, using Toolhouse daily. With that perspective and in close collaboration with our founders, you will help shape the next generation of sales software.

You will own the full sales process. One day, an outreach sequence will lead to first meetings within days. On another, you will support a company over several weeks, understand its processes, roadblocks, and priorities, and show how AI can transform its go-to-market strategy.

Your tasks

• Identify, qualify, and acquire new customers by phone, email, LinkedIn, and AI-powered sequences.
• Conceptualize and develop creative outreach campaigns with Toolhouse.
• Run discovery calls, product demos, onboardings, and feedback sessions.
• Build customer relationships that grow over the long term.
• Develop pipeline and deals with structure in a dynamic environment.
• Design processes, playbooks, and experiments in an early-stage startup.
• Work closely with the founding team to turn market signals into product decisions.
• Do what an ambitious startup needs when it helps move the company forward.

Those who thrive here

You are a strong communicator who acts independently and thinks entrepreneurially. You enjoy convincing people through clarity, competence, and genuine interest in their challenges.

You do not just want to do sales. You want to understand how modern sales works, how AI is changing processes, and which levers help European SMEs succeed again.

You bring

• Early startup experience, as a former co-founder or in a sales role.
• Hands-on experience with outreach tools such as Apollo, Instantly, Clay, or similar.
• A structured work style, high self-motivation, and an ownership mentality.
• The ability to communicate complex products clearly and persuasively.
• Confidence using modern AI tools, including Claude or ChatGPT, image and video generation, and Canva.
• A desire to actively shape our product.

Nice to have

• A strong LinkedIn presence.
• Experience with sales automation or AI-based workflows.
• At least two years of sales experience, ideally in a B2B startup.

What this role is not

This is not a job where you follow predefined workflows or read from playbooks to potential clients. You will shape sales, not just execute it.

• We do not have perfect playbooks, clearly defined territories, or 20 years of sales history.
• We are growing quickly. Structures emerge, change, and disappear.
• You will experiment, rethink, iterate, and take real responsibility.

We reward clear priorities, honest customer communication, and results that create real value for customers and Toolhouse. If this feels like an opportunity to truly build something, we should talk.